Search Engine Optimization & Marketing FAQs
Why does my company website need SEO?
Every company in business today benefits from having a website, and search engine optimization (SEO) makes websites work better. An optimized site helps you introduce yourself to new customers and generate product or service orders.
What does an SEO strategy do?
Website optimization helps users who land on your site and your business’ sales and profitability.
- Improved user experience
- Increased website traffic
- More new customer leads
- Better user engagement and eCommerce conversion rates
- Greater trust in your company and brand
The wording on your website (its text content) needs to be clear, informative, and detailed. Hiring an SEO writer can help explain your business in an easy-to-read language that includes keywords and phrases – what a consumer might type or speak into a device for an online search.
How do search engines work?
Amazing as it sounds, search engines are powerful enough to be aware of everything posted online. They work continuously, and their data allows them to suggest websites and blogs that answer virtually every query someone might make.
Their work falls into three main areas.
- Crawling electronically reads every URL on the internet to understand what it is about (content) and how well it works (coding).
- Indexing is the memory part in which all material that has been crawled is stored and organized so it can be served to users via SERPs (search engine result pages).
- Ranking is one of the most crucial parts of search engine optimization. Search engines decide which URL best answers a query and rank them in order of most to least relevance.
How does search engine optimization work?
Although every SEO specialist and digital marketing agency is unique, there are “best practices” and major areas that all should cover. Check the list below and consider whether these terms come up in your conversation.
- SEO audits
- On- and off-page optimization
- Link building
- Competitor analysis
- Periodic reporting (usually monthly)
How do search engines like Google view SEO strategies?
Search engine companies want to serve their users excellent websites with helpful content, fast loading speeds, and mobile device friendliness. Because SEO helps all these, it enables you to deliver what they seek.
It’s why optimized websites that are well-designed and offer great content do better. Some parts of SEO might sound complicated initially, but they’re really quite simple: it all boils down to improving the user’s experience.
Can’t I buy cheap bulk backlinks?
“White hat” SEO agencies, good people like us who do things the right way, advise against such practices. You’re much better off doing things correctly with a risk-free SEO strategy.
While you might notice a short-term benefit, it’s not worth the long-term risk, particularly for local businesses. It’s better to invest in authentic content development that helps you earn backlinks the right way naturally.
What can be done if my website traffic suddenly drops?
Many factors can decrease website traffic. An SEO audit will determine which ones may be affecting you.
The list below covers many likely suspects causing your site traffic to decrease.
- Core Web Vital Penalties
- Plagiarism
- Site crawl or tracking errors
- txt rules
- Updated algorithms
- Page layout changes affecting Content Layout Shift
- Redirects, 404’s, and Redirect Chains
- De-indexing
- Sitemap issues
Website Design and Web Development FAQs
How much time does it take to build a new website?
The time required to complete a web design and development project depends on factors like the kind of website you require and your end goals with the website. Custom websites that are built from scratch are more expensive than template-based sites.
Ideally speaking, a business website of up to 10 pages can be completed by our professional web design and development team in about 12-16 weeks.
What processes do you follow in web development and web design?
The perfect new website comes from a combination of your business needs and our web design expertise to meet them. We follow the steps below to arrive at the ideal solution.
- Review your competitors’ websites
- Check the competitiveness of your search category
- Ask about your business goals and color/style preferences
- Plan the layout and functionalities
- Design the basic structure and prototype pages
- Create the content: writing, images, videos, etc.
- Complete coding to make the functionalities work
- Test the developed site on desktop and smartphone screens
- Launch the site when approved
- Monitor SEO performance and maintain functionality
Do you offer web hosting services?
Yes. Hawaii SEO Web Design offers hosting and domain registration services so that your web development project kicks off smoothly and operates reliably in the long run. We own and operate a high-speed server on the West Coast that has the latest technology and is really fast. Prices for web hosting start at $25 per month.
Do you offer web hosting services?
Yes. Hawaii SEO Web Design offers web hosting and domain registration services so that your web development project kicks-off on the right note. All our web design and development work is carried out in-house.
What if I don’t like my current website design? Can you help?
Yes, we provide affordable website redesign services. We can transform your old, outdated website into a state-of-the-art design with excellent SEO performance. We employ the latest tools and technologies and will leverage them to meet your business requirements. We specialize in CMSs like WordPress and Shopify.
Should I go for a custom php or WordPress site?
If your business needs fit well with the functionality offered by WordPress sites, they are often an affordable option. With our technical know-how and the many “plug-in” upgrades available, you may be impressed by how well we can make a template site look and work. A simpler site also allows you to access its dashboard for edits or updates.
However, if your business’ online needs are more complex, you may require a custom website. We can build it from scratch and tailor the functionalities to your precise needs. Please keep in mind that custom-built sites are more expensive than WordPress websites.
Which languages do you use for web development?
We specialize in CSS, JavaScript, XHTML, and PHP programming languages, which allows us to create high-performance web solutions for our clients.
Which platforms do you use for web development?
We build websites on the most popular platforms, including Shopify, Magento, Joomla, Drupal, and WordPress.
How do I keep track of my website’s progress?
We are transparent throughout the design and development process. Specifically, we’ll build your site on our developmental servers and may provide you with login details so you can monitor and understand our progress.
You’re welcome to share your thoughts and suggestions as needed. We pride ourselves on having excellent customer service/
Why should I work with Hawaii SEO Web Design?
We’re a full-service agency offering everything you need to make your business website a profit generator and strategic asset.
- Experienced web designers and developers from Hawai’i
- Unmatched content development – writing, images, video
- Affordable pricing
- Technical expertise
- Outstanding SEO capabilities
- Exceptional, U.S.-based customer service
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