What to Watch for in SEO Agencies
Before hiring an SEO service for your company, keep this list in mind to make sure you’re getting what you need:
Do I Need Search Engine Optimization?
Yes! In our experience, search engine optimization (SEO) is the most essential element of digital marketing. We include it in our company name and strive to provide the best SEO service Hawaii has available. Yet, many business people and professionals are not well informed about the crucial role it plays in their success online. We help our clients understand SEO — and fully realize its potential.
When customers or clients search online for products or services, your success depends on them finding your website. Therefore, you must appear prominently in the result pages served up by search engines (Google, Bing, Yahoo) for your keywords. Our Hawaii SEO service will optimize your company’s online content to better align with the intent of people’s searches. The result is an improved user experience (UX), which is a critical success factor in digital marketing.
Keyword Optimization
- Research Keywords
- Analyze Weekly and Monthly Volume
- Maximize Onsite Opportunities
- Review Competitor Positions
- Leverage Long-Tail Opportunities
Content Writing & Upgrades
- Expand Home Page
- Improve Interior Pages
- Distribute Keywords in Text
- Add Calls to Action
- Strengthen Headings
Citation Management
- Google and Bing Business Pages
- Directory Listings
- Company Descriptions
- Keywords in Descriptions
- Data Checks and Updates
Technical Onsite SEO
- Improved Loading Speed
- Image Optimization
- Mobile Device Responsiveness
- Error Elimination
- Penalty Removal
High-Quality Backlinking
- Topic Research
- Article Writing
- Guest Blogging
- Reciprocal Agreements
- Multi-Tiered Systems
Blog Development & Writing
- Article Review and Planning
- Story Research
- Writing Service
- Keyword Optimization
- Image Research
Our SEO Process Has Two Phases
1. Initial Search Engine Optimization
We begin by optimizing your website content and design to make it easily accessible and understandable to search engines. At this stage, we also find and repair errors and work to clear penalties (e.g., duplicate content, keyword stuffing, etc.). We then refine your on-site content to include the search terms customers use to locate products and services like yours. We cover all on-page elements that search engines evaluate for ranking, such as URL structure, images, page titles, headings, and meta tags. It requires considerable technical knowledge to get this part right, and our team has extensive experience in this area.
2. Ongoing Search Engine Optimization
Maintaining top positions on search engine result pages (being in the #1 spot on Google page one) requires an effective ongoing effort. We will increase and refine the content on your website and blog. Also, we will mount an active linking-building program that includes directory citations and ultra-high quality backlinking. Together, these improve your Domain Authority, which enhances your trustworthiness online. Our SEO company follows the best practices/white hat approach for maximum impact. Over time, your online stature will grow as you achieve and maintain leadership positions.
- Experience – SEO services in Hawaii need specialized expertise and the right technical know-how to make your campaign a success. Success lies in a multi-faceted program with every detail attended to and working together.
- Highest quality – Errors or shoddy work completely defeats the purpose of a campaign. You perfectionists who attend to every detail — and do it 365/24/7. At Hawaii SEO Web Design, our work is meticulous.
- Full-service – You need an agency that plans and implements a comprehensive digital marketing strategy. Search engine optimization works together with good web design, paid clicks, and social media.
- Profit mindset – The goal of every business and professional practice is to be profitable, and your agency should operate the same way. Our team understands the need to be focused on achieving revenue goals.
- Professionalism – Our senior-level online marketing professionals operate according to the highest standards. We complete projects on time, are available when you need us, and are always pleased to share knowledge.
- Accountability – On-time monthly reporting should provide updates about how well SEO programs are performing. A data-driven approach allows for continuous fine-tuning to maximize results.
Hawaii SEO FAQ
How long until SEO produces results?
It’s likely some positions will improve quickly after initial efforts. But others will show improvement over time — and continue for as long as you continue your program. Think of SEO as an ongoing process as opposed to a one-time event. It’s like a single piano lesson that might produce some results, but genuine progress occurs as you master the instrument.
What does effective SEO cost?
The cost of SEO service in Hawaii depends on factors unique to your company and its competitors — one of the major ones is the competition level in your category. Also, the number of pages on your website and your overall business goals. After our initial conversations, we will provide a Proposal that details all of the recommended actions and their costs.
If I earn a page-one ranking, how long will it last?
Search engines and their algorithms change continuously. Therefore, nothing online lasts without ongoing work. The best way to keep a page-one position is to work with an agency that stays abreast of what is required for success. It includes content updates, quick loading web pages, and active link building. Without all of these, it can be a challenge to stay on page one.
When should I start an SEO Program?
If you already have a website up and running, start immediately. If you’re a new business in the development phase, search engine optimization should be a part of your website launch and continue after that. It’s likely all of your competitors are funding active digital marketing efforts, and any day you delay, they move farther ahead. It may sound daunting, but it’s the reality today.
Are the right and wrong ways to handle SEO?
Yes — if you don’t follow best practices, it’s likely penalties lie ahead for your URL. Search engines are increasingly artificially intelligent and quickly flag companies trying to cheat the system. Examples of frowned upon practices include keyword stuffing and the use of link-farms. At Hawaii SEO Web Design, we earn your page position by doing the necessary work honestly.
How do you know what keywords to target?
Sophisticated keyword research is among our specialties. We find and target the right keywords to attract website visits from people searching for products and services like yours. Some keywords are more difficult to rank for than others because they are general terms, and more companies compete for them. We focus on the best keywords to bring a noticeable increase in visitors to your site.
What do you do to improve my positions?
Once we work through initial SEO tactics, we analyze the results and plan the next steps. Our campaigns are continously fine-tuned based on the results we see. Based on experience, we know what to expect, but each company’s results are somewhat unique. Factors such as site loading speed, Domain Authority, and site architecture affect your rankings. We improve whatever is holding your back.
Why Choose Hawaii SEO Web Design?
While we know all of the latest SEO best practices, we know even more about digital marketing to drive business success. We have the knowledge and growth-oriented strategies to take your company further. We’re friendly, candid, and personable — yet perfectionists about delivering top-quality work that upholds our professionalism and values. It’s why we have loyal, long-term clients that stay with us because we make their websites work and improve their sales.
We’ll upgrade your website to become a search engine favorite that will attract more visitors and leads to make your business stronger than ever. Contact us today to learn more about our SEO services in Hawaii.
