Success in life comes through building and sustaining both personal and professional relationships. As human beings, we strive to be at the right place at the right time to make the right connection. We quickly learn that each right connection links to another, and before we know it, we are part of a network.
After you’ve worked on your website for a while and realized that visitors don’t magically arrive at your virtual doorstep, you start to learn a little about traffic generation. Among the first things you’ll likely come across is building links.
What Is A Link?
A link is a connector between two web pages. It can connect an article on your website to a category or home page or even another article on the same site. Those are considered internal links since they connect one part of your website to another.
Then there are external links that connect a page of one website to that of another. For instance, when I write an article and post it in an article directory, I connect the article page on the directory to a page on our website via the link.
What Is Link Building?
Link building is the process of actively building more links, that is, creating more connections – that lead back to pages on your own website. This can be accomplished by writing and submitting articles like the one you are reading right now. Another good link-building example is writing guest blog posts that include one or two links back to the writer’s website.
Other forms of link building include directory submissions, blog commenting, forum participation, setting up various profile pages, social bookmarking, press release submissions, etc.
What Is Link Building In SEO?
Link building creates those connections or highways between pages and sites, which of course, sends visitors our way. By far, the most compelling reason to build links, though, is to rank well in the search engines and thus get tons of free traffic to our sites. The anchor text of a link (that’s the words you are using to underline in blue and make a clickable link) is the second most important factor when it comes to ranking a page in the search engines.
The first is the title tag; combined with the title tag and backlinks, make up at least 80% of ranking factors. By simply making sure you use the right title and then working on building backlinks with keyword-rich anchor text, you can get on page one of Google for just about any term. It may take quite a few backlinks if you are targeting a competitive keyword, but you can do well by just doing those two things.
How to Do Link Building?
Now, you may wonder how to actually generate high-quality links. Well, it is actually not a difficult task to accomplish, although it may take many of your precious hours. Below are some effective ways you can take.
- Submit to Link Directories
Link directories are available in a large number these days. You can start submitting your website to some of them. There are some free link directories for you to submit your website to. Nevertheless, these directories will not make the page rank of your website increase quickly. If you have a huge budget, you will like to submit your website to some great directories like Yahoo and Bing Places. Yahoo or Bing Places may charge you a huge amount of money, but the price is worth it.
- Engage Experts
Although hiring link building or SEO experts is a traditional method, many people think this is the best way to generate high-quality links. A link builder will be able to help you rank up your website on the major search engines like Google, Bing, and Yahoo. However, it is better for you to do research first before you hire a link builder to avoid being – blacklisted by the search engines.
- Link Baiting
Link baiting is also a great technique to generate high-quality links. This is a method to entice incoming links to your site. In order to make your website enticing, you can write unique, original, and quality articles on your website. More people will be interested in placing their links on your website if you provide them what they need.
Do Follow Vs. No Follow Links
When you link your site to a do-follow site, the HTML link code will be a regular anchor text HTML link. In the case of a no-follow, the no-follow HTML tag will be added within the link, and you would not get Hyperlinks back to your site from this site.
If you link your site to a do-follow site, the search engines will acknowledge your link, and you will get what is called a backlink to your site. If you link your site to a no-follow site, the search engines will not acknowledge the link as a backlink to your site.
- If a “do follow” designation is made, Google will look at the link as a backlink to your targeted page.
- If a “no follow” designation is made, Google will not use it as a backlink to your target.
There are Do-follow and No-follow article directories, blogs, and social networking sites. Sometimes, No-follow sites are still valuable for traffic to your target, despite the fact that Google may not count it as a backlink, and there are some that argue that a no-follow will still give you a little backlink juice.
Why Is Link Building Important?
Everything nowadays has a reference point on the Internet as well. Social networking, information gathering, commercial endeavors, and entertainment; all these aspects are reflected on the Internet. There are websites dedicated to each of these subjects. Looking at websites from the commercial point of view, marketers of various products look for the highest ROI from the website. They do so in various ways, such as publishing original content regularly, posting important information about the business and the product or service that they are selling, and introducing lucrative offers for their customers.
Link building allows you to do just that. It generates traffic in a different way to your website. Search engines will always pay more attention to your website if it has many links attached to it. When your website is linked with another website, it is known as link building. This means that when browsers visit either of the two websites, they come across the other one. This provides a fair chance of traffic generation to the website that is linked to the website where the visitor originally is.
There is actually no doubt that link building is among the most vital & essential things for increasing the page rank of your website. Experts say that the more links you place on & for your website, the higher the rank of your website is. However, it is not entirely true. The truth is that your website will rank up easily and quickly if you provide high-quality links. For comprehensive & proven Link Building Strategies contact our experts today!